We find what holds you back. We build what takes you further.
Dashboards that govern the operation, automation, brands, websites and the strategy to get you found. Whatever your business needs, diagnosed and delivered working.
A medical center that now shows up in search and takes its appointments online.
What nobody could see
How a new patient arrives: where they look for a doctor nearby, what they find and how many steps it takes to get an appointment.
What we built
The brand, the website with online booking into each practitioner's real schedule, local search and presence in AI search answers.
3 stepsfor a patient to choose a specialty and a practitioner and book online, without calling.
Brand
Website
Online booking
Local SEO
GEO
Live website
NORQ Labs
We test fast. We keep what works.
Labs is where we test new ideas without touching what already works. Every experiment starts with a hypothesis and a clear success signal: if it hits it, it becomes part of the product; if not, we shut it down.
IdeaA hypothesis worth testing
ExperimentIsolated, with a review date
BetaOpen to anyone who wants to try it
GraduatedJoins what already works
DiscardedDidn't move the signal: shut down
Graduated
NORQ Revenue
The diagnosis of your GA4: what's wrong, what to do first and whether what you changed worked.
Hypothesis
If the diagnosis says what to fix first and measures whether it worked, an ecommerce business improves without a data team.
Success signal
Stores that come back every week to see whether what they changed moved the number.
LabsWhat's in Labs is being tested: it can change or go away. You only join if you want to, and what you tell us weighs more than any metric when we decide whether it graduates.
Method
Get in, understand, build, measure.
With scope, timeline and price locked before we start. The person who diagnosed it is the person who builds it.
01 · Get in
To the real data
Sources, spreadsheets, systems: whatever there is, as it is.
02 · Understand
What holds you back and what drives you
What's stuck, by how much, since when. And what can take you further.
03 · Build
The system
Process, software, brand or website. We build it ourselves.
04 · Measure
Whether it worked
The system we deliver is the one that proves it.
Who's behind it
The people who diagnose are the people who build.
Three co-founders: operations, architecture and code at the same table, from the first day of the diagnosis.
Operations and RevOps
Horacio Salazar
Finds where operations get stuck and turns them into a system. 15+ years leading marketplaces and operations.
Product and development
Juan Burns
Takes a product from idea to production: thinks it through, designs it and builds it. Full-stack tech lead since 2021.
Engineering and platforms
Matías Rondeau
Designs platforms that scale: multi-tenant, payments, integrations and applied AI. 9+ years building software.
Questions
What people ask us before we start.
Two teams bring different numbers to the same meeting. What do I do?
The problem isn't the number: it's that the operation can't be seen. Before merging spreadsheets, you have to get into the real data and determine which source answers each question, and since when they stopped matching. How it gets solved →
The vendor's report doesn't reconcile with the transactional data
Almost always, the two sources measure different things and neither says so. The diagnosis defines what counts as a sale in each source and which one is used to decide. That's NORQ Revenue.
I closed the month and a week later the number changed
A period that can be rewritten after close isn't a close. The system has to freeze what was reported and flag when a number stops matching. Why it happens →
Start with a diagnosis.
We get into the real data and tell you what’s stuck, how much and since when. If the fix needs a system, we build it. We reply within one business day.
