Problems

The problems that hold an operation back, explained one at a time.

Each page explains why the problem happens, how to tell it apart from the ones that look like it, and what a system has to do so it doesn’t happen again. No made-up figures and no promised results.

Published

The number that changes Why the number changed after the monthly close It changed for one of three reasons: the source reprocessed data, nobody froze the period, or the calculation’s definition changed midway. You can tell the three apart in an afternoon. Read →

Coming next

Two sources report the same sale differently: which one to use and why Sources that don’t match NORQ Revenue →
You made the change. Did it work? How to measure it without fooling yourself Nobody knows if it worked NORQ Revenue →
How to tell if your GA4 is measuring wrong: the 5 symptoms Broken measurement NORQ Revenue →
Two teams, two numbers, one wasted meeting: how to fix it Meetings with two truths Diagnostic →
Your business isn’t growing and you don’t know why: where to start looking I don’t know why we’re not growing Diagnostic →
Running several marketplaces without letting anything slip: what to measure and how Marketplace operations NORQ Ops →
The calendar isn’t filling up: the diagnostic to run before you spend on ads Appointments and scheduling Diagnostic →

One new page a week for the first twelve weeks. Pages that aren’t published yet stay out of the sitemap.

Your problem isn’t on the list.

Tell us which part of your operation you can’t see. If a diagnostic is possible, we’ll say so. If it isn’t, we’ll say that too.

Start with a diagnostic →